1. Are you using social media but feel you need to up your game?

2. Are your competitors using social media more effectively than you?

3. Do you recognise the importance of social media marketing but don't know where to start?

4. Do you want to increase traffic to your website?

5. Do you want to increase awareness of your brand?

6. Do you want to increase sales?

 

Where to start in creating a social media plan for 2019?

If you are still reading this article then you are well on your way to recognising you need a social media plan and with the simple steps listed below, you can easily make one for 2019.

In 2018 25% of people stated they follow brands on social that they are considering making a purchase from. With this in mind, there is always room for improvement.

 

Step 1 - Look at how successful your current marketing efforts have been.

If you have been using social media marketing techniques in 2018, the first step is to look at how successful you have been.

• How many of your posts have driven traffic to your website?

• Have you increased your followers and connections?

• Have you increased your reach?

• Are your advertising techniques effective?

• Is your website selling your products effectively – how many leads/sales per unique visits?

• Are your blogs going viral?

 

Step 2 - Look at your current customers and audiences

Look at your customer profiles and create a few personas for your customers. This information can be obtained from your customer database and social insights. If you have a sales team this might be a good group exercise to do. Consider...

• Their age

• Where they live

• Language

• Income

• Interests

• Activities

• Life Stage (University, newly married, having children or retired)

 

Step 3 - Look at what your competitors are doing

Check out what your closest competitors are doing.

• Which social channels are they using?

• What are they doing well?

• What content are they producing?

• Who shares their content?

 

Step 4 - Look at the marketing trends and predictions for 2019

• Are you using the right social channels for your target audiences?

• Should you be making more video content?

• Is there new scheduling software available to make your marketing efforts easier?

• How frequently should you be posting?

• Are you using all the features of the various social channels? For example do you have the Facebook pixel installed on your website?

 

Step 5 - Make some measurable and realistic goals for 2019.

Some ideas would be...

• Increase sales by __% through advertising on Facebook with a budget of £___

• Using Linkedin increase connections by 10 relevant targeted people per week.

• Increase your Twitter posts and followers to ensure a __% increase in traffic to your website by June 2019.

• Increase your followers on Instagram from___ to ___ by March 2019 to Increase Brand Awareness.

Your Social Media Strategy will guide you throughout the year but it is not set in stone and should be reviewed frequently. The world of social media and digital marketing changes rapidly. At SPC Marine Marketing we can help with reviewing your current social media marketing and advising on a plan to go forward. If you would like a FREE initial consultation please get in touch