Posts by Heidi Frith
How To Choose A Business Name
Many people have a name in mind when they start a new business but many don’t too. It may seem like an easy enough task but there are a few considerations before finalising a business name. These considerations are pertinent too if you are going to build a website and are looking for a domain…
Read MoreUsing Google Business Profile Posts To Keep Your Business Ahead Of Your Competitors
Hard times are here and many marine businesses are suffering. Staffing shortages, rising energy prices, and inflation are all affecting what people have available to spend. Coupled with this the pandemic skyrocketed the digital industry quicker than anyone could ever have imagined. Now, to stay afloat, you need to be ahead of your competitors at…
Read MoreHOW TO CONVEY BRAND VALUES USING DIGITAL MARKETING
Recently one of my clients informed me that they had gained a new client because of posts on their social media pages about their team. They said the clients chose them because it was obvious they cared about their staff. This led me to delve deeper into how brands can convey their values using digital…
Read MoreHow to use #hashtags on Instagram
Hashtags and Instagram go together like bread and butter. Instagram started using hashtags in 2011 so that its users could organise and find posts around events, places, or topics. Why use #hashtags? If you are a business or brand looking to get noticed on Instagram, you need to be using #hashtags. They can…
Read MoreHow To Boost Your Views On YouTube
Most marine businesses are using a website and social media pages to reach and engage with their target market and audiences. However, few are utilising YouTube which happens to be the SECOND BIGGEST WEBSITE IN THE WORLD! It is also the second-largest search engine after Google. It makes sense to use it then surely? Read…
Read More3 Ways To Encourage Dealers To Market Your Product
If you manufacture a marine product or are a main distributor, you need your dealer network to market and sell your product. Whether you are selling through a chandlery, reps or marine service centres, having a dealer network that is actively marketing your product makes it easier to reach more people. If you are…
Read MoreWhat to post on your Facebook Page: Ten ideas to keep your content varied
Everyone can use Facebook right? There’s going to be someone in your office who is always on their social media and therefore will be keen to manage your social media pages. But do they know what to post on your Facebook Page? At SPC Marine Marketing this is what we do for our clients…
Read MoreIs Your Company Identity Legally Compliant on Your Website?
Is your company identity legally compliant on your website? In the UK, your business website should comply with current legislation. Many marine businesses do not comply with this legislation. This could be because their website developers are unaware of the need to do so. They should have this knowledge on behalf of their clients. When…
Read MoreMarine Trade Shows – What’s The Alternative Now?
If you are a regular exhibitor at marine trade shows what are you planning to do now? Before you get too upset about your trade show cancellation consider these positives. You’re not spending a huge amount of money on shows this year. Trade Shows are expensive. It’s not the cost of the exhibit space. It’s…
Read MoreUsing Facebook for B2B Advertising
Facebook is great for targeted advertising to the consumer. If you are trying to reach other businesses it is a bit more difficult but not impossible. You just need to work a little harder when it comes to creating your audiences. You will still be using the most intelligent system to reach your targeted audience.…
Read More