Google Ads V Facebook Ads?

There are many debates over which of these two advertising mechanisms work best. You will only know this by trying. However, there are some fundamental differences to help you decide which way to go. Of course, you could try both. Whether you try advertising on Google, Facebook or both, it is very important that you analyse the results.

Both advertising platforms offer huge audiences to the maritime business and both operate a PPC (pay per click) system. Below we shall look at the differences.

Google Ad Words

• It knows what users are searching for right now.

• It targets by search terms but if the customer does not know what they are looking for or has keyed in incorrect search terms, your ad could be shown to the wrong type of customer.

• You can not build up lists of people interested in your website.

• The cost per click is on average 3 times higher than it works out on facebook.

• Google does not know people like facebook.

• If you have a specific product to sell, google ads can be successful now, but it does not build loyalty or brand awareness.

Facebook Ads

• It is aware of where customers are located, their demographics and what they like.

• It will only show your ad to people who have shown an interest in similar things or friends of people who have shown an interest.

• Facebook has the ability to remember who has been to your website and can retarget them.

• The cost per click is cheaper.

• The targeting is unique and precise

• Facebook is much more effective in building your brand and customer loyalty which in the long run works out cheaper.

Facebook ads do not have to be expensive and can be run from as little as £1 a day. SPC Marine Marketing manages Social Media Accounts for marine clients and can offer you a full social media consultation for free with no strings attached. Contact heidi@sailpowercourses.com