Twitter…..Why Not Give It A Go?

First off, here are a few statistics to get you thinking.....

• 100 Million users log onto Twitter every day

• 74% of people who follow small & medium sized businesses do so to get product updates

• 47% of people who follow a brand on Twitter are more likely to visit the company website.

Twitter is a powerful platform which helps businesses connect with customers, monitor their competitors, get real-time news from within their industry sector and share interesting content with followers.

This time last year, I did not have a twitter account and I have to say I was quite sceptical. However, this time last year I did not have a business either! From my short experience in the Twitter world, I would like to share the main reasons why I think you should give Twitter a go.

• Chances are a vast majority of your potential customers are on Twitter. Encourage them to follow you with engaging content then listen to them.

• It is very easy to monitor your competitors. You can create private lists to make keeping an eye on what other similar companies are doing very easy, including current trends in the market.

• Its free.

• If one or two people retweet your post, before you know it you are being promoted to thousands of people with very little effort.

• To network with other companies that support your industry.... they will often reciprocate by retweeting your tweets

• Twitter does not decide how many of your followers see your tweets unlike Facebook.

Twitter is growing in the number of users registering daily and therefore your potential market is increasing. What have you got to loose apart from a little time?