6 step-by-step essential tips to optimise your Business Facebook Page to help you to beat your competitors today

The following article will explain to you step-by-step, the process to optimise your Facebook page. This will help to make your business/brand look more professional. To make it more appealing and welcoming to viewers. It will increase the number of viewers that go from viewing your page, to engaging and seeking out more information about your company.

 

'About' Section and 'Stories'

These sections provide the visitor to your page with all the necessary information. For example contact details, cost for parking in the local area, the category of your business, opening and closing hours, etc.

Your story is also displayed on both the main feed of your Facebook page, next to the feed itself and on the 'About' section of your page.

Here are some important tips you should include on your Facebook page when you are dealing with the about section and the story:

1. Provide your visitors with all the information that is necessary to understand what your business is about. What it is exactly what you offer them that is of value to them and how they can contact you.

2. Make your business sounds welcoming and genuine. Too many times we forget that our visitors are our potential customers. Being articulate with your words and catering for the ears of the consumer will go a very long way in boosting the engagement on your page.

 

As for your page 'Story', it is important to consider the following...

1. Add a photo with a logo, web URL and snippet of text that represents the purpose of your business.

2. Add a title. Be a little more inventive with your story title than just using ‘our story’. Increase curiosity and engagement by using your company tagline as the title of your page’s story.

3. Explain your business in approximately 400-500 words. Make the text ‘keyword rich’ and add a link to your website at the bottom of your story with a call to action (CTA).
 Keyword rich means, adding relevant keywords that illustrate your companies meaning. As for a call-to-action, tell people what to do, place it next to a website URL redirecting visitors straight to your company website. Examples of a call-to-action may be: ‘Learn more’ or ‘For more details go here’ etc.

Facebook provides you with the option to place a call to action on the main feed of your companies page. Make sure to utilise all the space you have to its fullest potential. Add a button there with another call-to-action, leading users by the hand straight to your company website.

 

Adding Services

Another fantastic option Facebook provides for your page is the ability to add your services and publicise them to the viewer. This is without the need to take them straight to your site first. It allows the user to get a good view of what you can offer them, with the products or services you provide. Even before they make the informed decision to jump over to your website.

Without adding your services on your Facebook page, visitors are less likely to go to your website. This is because they may not have any incentive to do so. If you show them exactly what you have to offer, it helps them decide whether your company is right for them or not.  Don’t lose the perfect customer for your business because you haven't given enough information about your company.

 

Facebook Messaging and Automatic Replies

In the settings of your Facebook page, there are many options to make your page as optimised as possible. These are some of the more important elements that exist in your page's settings. It has the ability to turn on auto messaging and establish an estimated response time for your visitors. This is so that they see how long it will take for you to respond to any queries they may have, in relation to your business.

 

Here are some important things to be aware of with this feature:

• If you respond within 5 minutes of a visitor's message, your page will display text, telling viewers that your reply rate is ‘very responsive’. This makes the likelihood of visitors engaging with you a lot higher. It also means a greater opportunity to turn a prospect, into a long term customer.

•If it’s unlikely you will reply within 5 minutes of each visitors message to you, you can select a statement. There is a  selection of statements to choose from. Chose the one that best determines how long it will take you to reply to each message.

•An automated reply can be preset in your Facebook settings. It allows an automatic response to go out to all users who decide to message your business page, for the first time.

 

Facebook Page Verification

Another very underused feature of Facebook pages is that of verification. As the owner of your Facebook page, you have the ability to make your page verified. The benefit of doing this is that Facebook will classify your companies page as authentic. It will provide visitors the ease of mind that they can trust your page.

This will reduce the number of skeptical users who may click off your page. Also, page verification is more admirable in the eyes of Facebook’s algorithm. So to have a verified page means that, you’ll have better search rankings within the search results.

 

To do this, follow these steps:

1. Go to the settings of your Facebook Business page.

2. From the general tab, click page verification and then click verify this page, followed by get started.

3. Enter a publicly listed phone number for your business, your country, and language.

4. Click call me now to allow Facebook to call you with a verification code.

5. Enter the 4-digit verification code provided and click continue.

You're done!

 

Facebook Templates

In the settings of your Facebook page, you’ll also have the option to depict your page in a particular format using Facebook templates. The meaning behind these are to fit the needs and expectation of your visitors. Here are the available template options to date:

1.Business

2.Services

3.Shopping

4.Venues

5.Politicians

6.Restaurants and Cafes

7.Standard Facebook Template

 

Facebook Similar Page Suggestions

Back to the settings again. Here you have the capability to allow Facebook to recommend your page to people who have liked similar pages from companies that are like you. We suggest that you allow Facebook to do this.

This is organic traffic. In other words, finding visitors who would have an interest in learning more about your company for free. Visitors that still haven’t found out about you, and directing them to your page with no effort and with no cost. It’s free advertising, so why ignore it?

 

To do this, follow these steps:

1. Click settings at the top of your page

2. From general, click similar page suggestions

3. Click to check the box next to:' include [page name] when recommending similar pages people might like on a page timeline'

4. Click save changes

When we manage accounts for clients we will help and advise on keeping your Facebook page optimised. Please contact us for a FREE consultation or to chat about your social and media needs.  info@spcmarinemarketing.com