Cross Marketing Using Social Media

With millions of companies on social media sites all vying for the consumers attention, it is becoming increasingly difficult to get it. Yes, you can like, follow and circle to your hearts content but it does not ensure a larger audience. At SPC Marine Marketing, we have developed a co-operative style to our social media marketing.

We know the marine business very well. Without giving a full biography, the small team have worked in both a marketing & practical sense for charter companies, managed boat maintenance projects, instructed power & sailing courses, being members of yacht clubs and taken part in ocean deliveries and racing.

We have turned that inside knowledge of the industry into a marketing and support network for small to medium companies. We only manage social media accounts for marine companies, and are therefore in a great position to promote a variety of products and services to the same audience. If a consumer is interested in doing an RYA course, they might also be thinking about buying a boat, or buying a resourceful book on being a skipper or they might work in the industry and be a decision maker in the next outboard engine purchase.

With the agreement of all the companies we are involved with, we reach out to their audiences with engaging content and resourceful material allowing us to cross market. What does this mean for the individual company?

• Instantly a larger reach. The company might only have 300 followers on facebook but SPC Marine Marketing will be promoting their products through up to 10 other facebook pages with a potential reach of over 30,000 followers. We use Twitter and Google+ for this cross marketing too.
• The content which is shared on the companies site will include some engaging posts from other companies which offers the social media follower a more varied amount of posts.
• A great networking opportunity for all companies involved.

SPC Marine Marketing take this approach on an individual basis and will not cross market companies that are or could be in competition with each other. If you are interested in our social media marketing services then please find more details on www.spcmarinemarketing.com. We are currently offering a free social media consultation with no commitment to engage our services. If you would be interested in this offer please get in touch.