How YouTube can help your business
YouTube is a powerful asset for all companies and lends itself greatly to the marine industry. It should be part of your social media & content marketing strategy. To drive people to your website, encourage engagement, increase brand awareness and improve sales.
YouTube is...
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Owned by Google. Anything you add to YouTube is ranked by Google.
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The 2nd largest search engine on the internet.
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The third most popular website in the world.
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Has over one billion unique visitors every month.
The benefits of using YouTube for your business are...
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Improving your search engine rankings
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Can demonstrated expertise
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Gives a personality to your brand
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Gives solutions to your customers/clients
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Attracts new customers
Types of videos you can make...
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Your products in action
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The benefits of your products/services
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Your team at work
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Tips and information to help solve problems
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Testimonials from your clients/customers – much more convincing than written ones.
For example, if you owned an RYA Sailing School, you could do videos of locations you visit, how to guides for part of the syllabus, interviews with students, theory in bite-size pieces, a tour of the boats, and Interview the instructors on what to expect from a specific course.
Once you have made your video, which you can do on any smartphone, there are many free apps available for iPhones or androids which will allow you to edit it, add text and/or add music.
Once you have uploaded your video make sure you add a keyword-rich description beneath the video. Post it on your website and then share it on all your social media channels. Remember, if you are making videos specifically for social media, try and keep them to under 1 minute. Make bite-size videos and share frequently.
Make sure you add your YouTube link to the header of your website too. You want people to find it!
