3 Ways To Encourage Dealers To Market Your Product

Three ways to encourage your dealers to market your products - blog article for SPC Marine Marketing

If you manufacture a marine product or are a main distributor, you need your dealer network to market and sell your product. Whether you are selling through a chandlery, reps or marine service centres, having a dealer network that is actively marketing your product makes it easier to reach more people.   If you are…

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Is Your Company Identity Legally Compliant on Your Website?

Is your company identity legally compliant on your website? In the UK, your business website should comply with current legislation. Many marine businesses do not comply with this legislation. This could be because their website developers are unaware of the need to do so. They should have this knowledge on behalf of their clients. When…

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Optimising Your Business YouTube Channel

SPC Marine Marketing Tips on Optimising Your YouTube Channel

Optimising Your Business YouTube Channel Should Not Be An Afterthought   Many companies spend time and/or money on their website SEO, social media marketing, trade shows, and print advertising but forget about YouTube. Why?   It can’t be because YouTube is the second biggest search engine in the world after Google! It can’t be because…

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SEO Best Practice For Adding Images To a Website

SPC Marine Marketing SEO for images

Images on websites are often overlooked when it comes to adding content to websites. Following best practices when adding images will help to optimise your site. Content on your website is 80% more likely to be read if it has an image. That is reason enough for me.   Adding images can slow down your…

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What You Need To Know About the 2019 Changes to Facebook

SPC Marine Marketing Facebook Changes

Over this summer you will notice an even greater drop in your reach on Facebook. Facebook has announced changes to Facebook Groups, Instagram and Facebook Business Pages. I will explain the changes to Instagram in a separate article. Mark Zuckerberg has admitted that “you’ll see less public content like organic posts from businesses, brands and…

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