Use Your Social Media Channels To Improve Your Ranking in Google

Improving your search engine ranking in Google or other search engines is every businesses aim. Some choose to pay large sums of money to SEO consultants. Others spend large sums on Google Ad Words. If you understand the relationship between your social channels and SEO, you can use them with to optimise your search engine position and achieve better results. Do this before you part with your hard earned cash.

So lets look at how your social channels can work for you...

• If you have great content on your website then you post it on social media with a link to your website, you are creating backlinks. This external link gives your site more authority with Google and other search engines resulting in a better ranking.

• If you have great content on your website and you post it on social media, you will drive traffic to your website. This will increase your ranking in search engine results for organic searches.

• If you have great content to share on your social channels, you should get some engagement from your followers. This engagement whether it is a like, share or comment can result in more than your followers seeing the post. More people seeing the post can lead to more people visiting your website and more traffic increases your position in search engine results page (SERP)

• If you have great content to share on your social channels and your loyal followers like your content, you are much more likely to turn those followers into customers or to keep customers. People are more loyal to brands they follow on Social media. Loyalty means they visit your website and this, in turn, increases your search engine ranking.

• When someone enters the name of your business in search engines, if you have social channels connected to your site with the same name those social channels will show in the search results as well as your website. This gives your business more points in search engine results, with greater visibility and brand recognition.

If you have read the five points above, you would have noticed a common theme – CONTENT! Content is still king. Blogs, good images, videos, infographics, events, and news – Add them to your site and get sharing on social media.

If your business is marine-related, get in touch with SPC Marine Marketing, ask for a FREE consultation and consider outsourcing the management of your social media. Contact info@spcmarinemarketing.com