Video Marketing for Social Media

Many companies make the mistake of using their company promotional videos on social media. There are a few reasons why these lengthy videos are not appropriate. Firstly, People are not looking for your content, they are scrolling down their news feed and happen to come across your video. If it does not catch their eye immediately you have lost them. If they start watching they are unlikely to watch it for longer than 40 seconds. In this digital world, we are inundated with content of various kinds. Therefore, we have developed very short attention spans (less than that of a goldfish). So with these reasons in mind, here is a list of DO's & DON'TS with regard to video marketing.

Do Not...

• Spend hundreds or thousands on videos for social media

• Make a corporate video if you are a B2C business.

• Make videos over 2 mins long

• Put all your promotional content in one video

• Use voice only to get your message across. Viewers only have their sound turned on for 15% of the time

• Do lengthy introductions or any introductions.

Do...

• Use colourful subtitles

• Humanise the content – make it relatable to your target audience

• Make it relevant

• Add a call to action – what do you want people to do now?

• Make bite-sized videos – split your content up & make more shorty and snappy videos.

• Use Common customer questions and show them the answers

• Make how-to guides or tips videos

• Boost your videos in Facebook to reach more people.