Why you need Testimonials on Facebook and how to get them
Facebook is not dissimilar to your website. If people want to find out about you, they will take a look at your business page. When most businesses put their reviews on their website they are likely to have only used the best ones. Unless of course they are using an external reviewer such as Trip Advisor. On Facebook, you can not delete, edit or omit reviews so there is much more chance of your customers believing them.
90% of consumers state that they base their buying choices on customer reviews. It is important to harvest these reviews on Facebook and then promote them in posts to your followers.
Another reason to acquire reviews is that the star rating system used by Facebook reviews is part of their algorithm. More good reviews
gives your posts a greater chance of appearing in a persons newsfeed.
If you can not see a reviews tab on your page, it is likely that you are not set up as a local business with a map. If you are a local business take a look at your settings and ensure you have your address listed. This should initiate the review section on your page.
Now you have the review tab, you need to get people to review your products or services.
Some creative ways to get people to write a review
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Offer discounts – 10% off your next purchase if you leave a review on Facebook.
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Enter all reviewers in a monthly prize draws, this can be marketed on your website and Facebook page.
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Follow up all your sales or services by asking for a review with a link to your Facebook page. This will more than likely increase your followers too.
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Ask your followers in posts on Facebook to leave a review.
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If your customers write to you thanking you for a great service or add a post to your Facebook page saying great product or great service, write to them, thank them and ask them to leave a review.
I am sure there are many more ways to encourage reviews on your Facebook page but whatever you do, do not ignore this great feature for local businesses.
